Underwriting messages serve to identify corporate supporters. Delivered live, these announcements include our required preamble plus a 15 second message naming your business along with a brief description. These messages range from the highest rate during Morning Edition to packages that are very affordable in classical music programs. Ask your Corporate Relations Associate about Pick Ten, the introductory offer that allows you to choose 10 of your favorite programs for a special introductory rate of $500.
Underwriting Guidelines
In the world of public radio, we use a little different jargon than that of the commercial radio industry. We refer to the announcements aired live on our stations, which identify a particular funder and a value-neutral description of their business, as enhanced underwriting credits. The Federal Communications Commission has articulated specific guidelines emphasizing the difference between these permissible donor and underwriter announcements and commercial advertising. In order to maintain compliance with the Commission’s regulations, Texas Public Radio observes the following rules taken from our published “Underwriting Policies and Practices”* dated June, 2001:
Announcements containing price information are not permissible such as “7.7% interest rates are available.”
Announcements may not contain a “call to action” such as “Stop by their showroom” or “call this number.”
Announcements containing an inducement to buy are promotional in nature and disallowed such as “Special gift for the first 50 calls.”
Announcements may not include comparative or qualitative language such as “The best bar-b-que in town.”
In recognition of the non-commercial nature of educational broadcasting and its own non-profit mission, Texas Public Radio will also exercise restraint in composing and presenting underwriter announcements. For example, their length will be limited to a preamble plus 15 seconds; they will be delivered in live fashion; they will not contain audio logos, jingles or sound effects, and no more than two local underwriters will be identified in the same break.
What is permissible? Underwriting announcements may include a factual description of the products or services provided by the business including brand names. It may include the address, phone or web address. In the case of a special event, it may include time, date, and place, as well as ticket reservation information. Two sample credits follow below:
Our programming is funded in part by listener members and by Arts San Antonio, presenting Tchaikovsky's Swan Lake Ballet, performed by The Moscow Festival Ballet, February 21st at 8 p.m. at the Lila Cockrell Theatre. Tickets to the full-length ballet presentation of Swan Lake are available at TicketMaster or Arts San Antonio at 228-2891.
KSTX broadcast operations are funded in part by Our Lady of the Lake University. Professionals with master’s degrees working in business, education and health care and other careers, are earning Ph.Ds in Leadership Studies on weekends. Applications and information for the fall semester are available on the web at leadershipstudies.org.
* “Underwiting Policies and Practices” in its entirety is available upon request.
Current Underwriters
AACOG Alamo Area Council Of Governments
AACOG Alamo Area Agency on Aging
AIA San Antonio
Acadian Ambulance
AccessAbility Home Modifications
Acoustic Medicine Music Series
Acton School of Business
Alamo Arts Ballet
Alamo Colleges
Alamo Consumer Direct
Alamo Mobility, Inc.
Alamo Music Center
America's Natural Gas Alliance
American Classic Tours
Americus Diamond
Amerigroup Community Care Texas
Arden Courts
ArtPace
Arts San Antonio
Association of Fundraising Professionals
Athena Health Care
Auden's Kitchen
Austin Food & Wine Festival
Autism Community Network
Azuca Nuevo Latina
BCFS
Ballet Conservatory of South Texas
Ballet San Antonio
Barbaresco Restaurant and Bar
Barshop Jewish Community Center
Behavioral Innovations
Biga on the Banks
Bihl Haus Arts
Bike World
BioMed SA
Bjorn's Audio-Video
Boerne Library Foundation
Boerne Performing Arts
Broadway Bank
Brown Hand Center
Build San Antonio Green
Cailloux Theater
Cancer Care Centers of South Texas
Cappy's
Care Options for Kids
Carver Community Cultural Center
Central Market on Broadway
The Charline McCombs Empire Theatre
City of San Antonio Human Development Services Fund
City of San Antonio Office of Cultural Affairs
City of San Antonio Office of Downtown Development
City of San Antonio Office of Historic Preservation
City of San Antonio Solid Waste Department
Clarity Child Guidance Center
Clothesline Cleaners
Conspirare
CPS Energy
Creative Floral Designs by Helene
Crossvault Capital Management
Crumpets Restaurant & Bakery
Culligan Water Conditioning
Daisy Cares
Daybreak Community Services
Digital Defense
Discovery School
Doctor At Your Service, PLLC
Dr. Edward Rashid
Educare Community Living Corp.
Episcopal Church of Reconciliation
ESD & Associates
Esperanza Peace and Justice Center
Ewing Halsell Foundation
Execupay
EZ's Brick Oven & Grill Restaurants
FAAN - Food Allergy and Anaphalaxis Network
Family Violence Prevention Services
Fashion-ABILITY
Fastsigns Northwest Store Number 505
Fig Tree Restaurant
The Forum at Lincoln Heights
Franklin Park Senior Living With Style
Fredericksburg Farmers Market
Fredericksburg Theater Company
Fresh Horizons Creative Catering
Frost
Galveston Historical Foundation
Garage of Good
Gemini Ink
General Air Conditioning
Gobbell Hays Partners, Inc.
Google
Gonzalez Auto Parts
Greater San Antonio Area Chamber of Commerce
Guadalupe Blanco River Trust
Guadalupe Cultural Arts Center
HACU
Habitat for Humanity San Antonio
Half Price Books
Harbour Hospice of Bexar County
Harland Clarke
Health Tec Software, Inc.
Heard & Smith, LLP
H.E.B.
Himmel Home Health, LLC
Holocaust Museum of San Antonioq
Hope Medical Supply, Inc.
Humana
Industrial Communications
Jack Carley
Jefferson Bank
Jerry Crockett Investments and Financial Planning
John-Williams Interiors
Jordan Ford Mobility
Josephine Theatre
K. T. Whitehead, Certified Elder Law Attorney
Kerrville Performing Arts Society
Keystone School
KLRN
La Fonda on Main
LakeFlato Architects
The Landing
Laurel Ridge Treatment Center
Liberty Bar
Little Engine Homecare, Inc.
The Majestic Theatre
Mariachi Vargas
Marian Haddad, MFA
Matson Multimedia
MBS Foundation
McNay Art Museum
Methodist Health Care Systems
The Mind Science Foundation
Minuteman Press owned by Roger & Peggy Thompson
Mitchell Lake Audubon Center
MJ China Bistro
The Montessori School of San Antonio
MOSAIC
MSN Homecare
Musical Arts Centers of San Antonio
Nicha's Comida Mexicana
Northeast Bexar County Democrats
Northwest Vista College
Ogletree Deakins
On and Off Fredericksburg Road Studio Tour
Jesse H. and Susan R. Oppenheimer Foundation
Our Lady of the Lake University
PCI Education
Paesanos Parkway Imaging
Palo Alto College
Paseo del Rio Association
Pearl Brewery
The Pineapple School
Pioneer Museum
Plains Capital Bank
Planned Parenthood
Plaza de Armas
Plaza Lecea
Porter Loring Mortuaries
PREE Corp
Premieant, Inc.
Progressive Life of Bexar County Enhanced Living Services
Quarry Farmers and Rancher Market
Quinn Family Business Consultants
R & K Specialized Homes
Rackspace
The Radius Center San Antonio
Rapid Assist Technology
Rashid, Rice, & Flynn Eye Associates
Reaching Maximum Independence
Re-Bath of San Antonio
ResCare, Inc.
Rome's Pizza Gourment and Traditional
Russell Hill Rogers Fund
St. Luke's Episcopal Church and School
St. Mary's University Bill Greehey School of Business
St. Mary's University Graduate School
St. Paul's Episcopal Church and School
San Antonio AirLIFE
San Antonio Artisan's Fair
San Antonio Botanical Garden
San Antonio Chamber Choir
San Antonio Chamber Music Society
San Antonio Coffee Roaster
San Antonio College
San Antonio Current
San Antonio Dance Umbrella
San Antonio Federal Credit Union
San Antonio Hearing Centers
San Antonio Home and Garden Show
San Antonio International Piano Competition
San Antonio Kidney Disease Center
San Antonio Metropolitan Ballet
San Antonio Museum of Art
San Antonio Opera
San Antonio Parks Foundation
San Antonio Potters Guild
San Antonio Sports
San Antonio Symphony
San Antonio Taxi
San Antonio Water System
San Antonio Zoo
Sante Pediatric Services
Santikos Theaters
Scenic Loop Cafe
Schreiner University
Sears Hometown Store in Boerne
Second Saturday in Boerne
Security Service Federal Credit Union
Seminary of the Southwest
Senior Payment and Administrative Services, Inc.
Society for Animal Rescue & Adoption
Solar Community
Solar Power International
South Texas Alternative Choice
South Texas Blood and Tissue Center
South Texas Money Management
South Texas Women's Business Center
Southwest Exteriors
Southwest School of Art
Spice of Life Catering
Step by Step Home Care and Therapy
Stevens Lighting
STOR Self Storage - Blanco
Sunshine Cottage
SystemsGo
Talk About It San Antonio
Texas ADA Home Remodeling
Texas A & M University San Antonio
Texas Department of Insurance
Texas Lutheran University
Texas Mutual Insurance Company
Texas Parks and Wildlife
Texas Society for Gastroenterology and Endoscopy
Texas Star Nut and Food Company
Thatstore
The House of Neighborly Service
The Next Horizon - Senior/Military Locator & Resources
The Inn at Los Patios
Theatre Council Productions
Tiger Services Air Conditioning
Tongs Thai
Torre di Pietra Vineyards
Toyota Gulf States
Toyota Rent A Car San Antonio
Trinity University
The Twig Book Shop
Twin Liquors
Two Bros BBQ Market
United Communities of San Antonio
United Healthcare Medicare Solutions
United Way on behalf of the Access Coalition
Universal North America
University Health System
University of Texas at Austin/McCombs School fo Business
University of Texas at Austin Petroleum Extension Service
University of Texas at San Antonio - Center for Professional Excellence
University of Texas at San Antonio - College of Business
University of Texas at San Antonio - College of Sciences
University of Texas at San Antonio - Institute for Economic Development
University of Texas at San Antonio - Institute of Texan Cultures
University of Texas at San Antonio - Office of University Marketing
UTHSC of San Antonio Barshop Institute for Longevity and Aging Studies
UT Health Science Center ASPREE
UTHSC Center for Medical Humanities & Ethics
UT Health Science Center Dept of Urology
UTHSC/Library
UT Medicine San Antonio
Uptown Art Stroll
Urology San Antonio
Valero
Victoria Convention & Visitor's Bureau
Voci di Sorelle
Warm Springs Rehabilitation Hospital
Wave Healthcare Pediatric Respiratory Home Care
Webhead Technology
WellMed Medical Management
Western National Parks
Whole Earth Provision Company
Whole Foods Market
Window World and Brickstone Siding
Witte Museum
The Wood Agency
Whole Foods Market
Workforce Solutions Alamo
Wright Word Solutions
Y&L Consulting
YMCA of Greater San Antonio
Youth Orchestras of San Antonio