Underwriting
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Underwriting messages serve to identify corporate supporters.  Delivered live, these announcements include our required preamble plus a 15 second message naming your business along with a brief description.  These messages range from the highest rate during Morning Edition to packages that are very affordable in classical music programs.  Ask your Corporate Relations Associate about Pick Ten, the introductory offer that allows you to choose 10 of your favorite programs for a special introductory rate of $500.

Underwriting Guidelines

In the world of public radio, we use a little different jargon than that of the commercial radio industry.  We refer to the announcements aired live on our stations, which identify a particular funder and a value-neutral description of their business, as enhanced underwriting credits.  The Federal Communications Commission has articulated specific guidelines emphasizing the difference between these permissible donor and underwriter announcements and commercial advertising.  In order to maintain compliance with the Commission’s regulations, Texas Public Radio observes the following rules taken from our published “Underwriting Policies and Practices”* dated June, 2001:

Announcements containing price information are not permissible such as “7.7% interest rates are available.”

Announcements may not contain a “call to action” such as “Stop by their showroom” or “call this number.”

Announcements containing an inducement to buy are promotional in nature and disallowed such as “Special gift for the first 50 calls.”

Announcements may not include comparative or qualitative language such as “The best bar-b-que in town.”

In recognition of the non-commercial nature of educational broadcasting and its own non-profit mission, Texas Public Radio will also exercise restraint in composing and presenting underwriter announcements.  For example, their length will be limited to a preamble plus 15 seconds; they will be delivered in live fashion; they will not contain audio logos, jingles or sound effects, and no more than two local underwriters will be identified in the same break.

What is permissible?  Underwriting announcements may include a factual description of the products or services provided by the business including brand names.  It may include the address, phone or web address.  In the case of a special event, it may include time, date, and place, as well as ticket reservation information.  Two sample credits follow below:

Our programming is funded in part by listener members and by Arts San Antonio, presenting Tchaikovsky's Swan Lake Ballet, performed by The Moscow Festival Ballet, February 21st at 8 p.m. at the Lila Cockrell Theatre. Tickets to the full-length ballet presentation of Swan Lake are available at TicketMaster or Arts San Antonio at 228-2891.

KSTX broadcast operations are funded in part by Our Lady of the Lake University. Professionals with master’s degrees working in business, education and health care and other careers, are earning Ph.Ds in Leadership Studies on weekends. Applications and information for the fall semester are available on the web at leadershipstudies.org.

* “Underwiting Policies and Practices” in its entirety is available upon request.

Current Underwriters

AACOG

AC Financial Services

ACLU of Texas

Admiral Nimitz Foundation

Alamo Arts Ballet

Alamo Music Center

Allegra Print & Imaging

Americus Diamond

Amtrak

The Arc of San Antonio

ArtPace

Arts San Antonio

Bacon Lee & Associates

Ballet San Antonio

Baptist Health System

Benissimo! Music Productions

Biga on the Banks

Bihl Haus Arts

Bjorn's Audio-Video

The Blanton Museum

Boomtown Entertainment

Broadway Across America

Broadway Bank

California Closets

Cancer Care Centers of South Texas

Capital Farm Credit

Cappy's Restaurant

Carver Community Cultural Center

Central Market on Broadway

CFA Society of San Antonio

City of San Antonio Office of Cultural Affairs

City of San Antonio Office of Historic Preservation

Clear Wireless

CPS Energy

Crumpets Restaurant & Bakery

Department of Homeland Security

Dietz Mclean Optical

Digital Defense, Inc.

DisabilitySA.org

El Sol Bakery

Episcopal Church of Reconciliation

Ewing Halsell Foundation

Execupay

Fiesta San Antonio Commission

Fredericksburg Farmers Market

Frost

Gabriel's

Garden-Ville

Gemini Ink

G-First Forum/Dept of Homeland Security

Girls Inc.

Gordon Hartman Foundation

HACU

Half Price Books

Healthcare Businesswomen's Association

HEB Grocery Company

Hanger Prosthetics & Orthotics

Hope Medical Supply, Inc.

Institute of Texan Cultures

Interface Consulting International, Inc.

Jefferson Bank

Kerrville Performing Arts Society

Keystone School

KLRN

La Fonda on Main

La Madeleine

La Villita Tenants Association

Liberty Bar

Lifetime Living, Inc.

Lifetime Recovery Drug and Alcohol Treatment Center

Little Italy Restaurant

Los Patios

MacTLC

Majestic Theatre

Marriott Rivercenter & Riverwalk Hotels

Matson Multimedia

McNay Art Museum

The Mind Science Foundation

Minuteman Press owned by Roger & Peggy Thompson

Misson Road Development Center

The Montessori School of San Antonio

Mosaic in South Central Texas

National Museum of the Pacific War

Northwest Vista College

Orderup

Jesse H. and Susan R. Oppenheimer Foundation

Our Lady of the Lake University

Parish Photography

Pioneer Musuem

Regency Community Services, Inc.

Rackspace

Riverside Nature Center

Riverwalk Jazz

Russell Hill Rogers Fund

SAFilm - San Antonio Film Festival

St. Mary's University Bill Greehey School of Business

St. Mary's University Graduate School

St. Paul's Episcopal Church and School

San Anto Cultural Arts

San Antonio Botanical Garden

San Antonio Business Journal

San Antonio Chamber Music Society

San Antonio Coffee Roaster

San Antonio College

San Antonio Current

San Antonio Federal Credit Union

San Antonio Independent Living Services (SAILS)

San Antonio Kidney Disease Center

San Antonio Metropolitan Ballet

San Antonio Museum of Art

San Antonio River Authority

San Antonio Symphony

San Antonio Water System

Santikos Theaters

Sapient Financial Group

Second Saturday in Boerne

Security Service Federal Credit Union

Seminary of the Southwest

Shiraz Persian Restaurant

SOLI Chamber Ensemble

South Texas Women's Business Center

Southwest Exteriors

Southwest School of Art & Craft

Spice of Life Catering

Stevens Lighting

Sul Ross State University- Rio Grande College

Summer Classics Stores

Sunshine Cottage

The Synergy Foundation

Tetra Tech

Texas Children's Choir

Texas College Savings Plan

Texas Mutual Insurance Company

Thatstore

theFund

Tiger Services Air Conditioning

Time Warner Cable

Tong's Thai Restaurant

Torre di Pietra Vineyards

Trintiy University

The Twig Bookshop

Twin Liquors

Universal North America

UT Medicine San Antonio

University of Texas Health Science Center - Center Medical Humanities & Ethics

University of Texas at Austin/McCombs School fo Business

University of Texas at San Antonio - Center for Professional Excellence

University of Texas at San Antonio -  Department of Public Administration

University of Texas at San Antonio - Institute for Economic Development

University of Texas at San Antonio - Office of University Communications

University of the Incarnate Word

Valero Energy Corporation

Vatel Restaurant Group

Vespa Alamo Heights

VIA Metropolitan Transit

Victoria Convention & Visitor's Bureau

Voci di Sorelle

Water Street Oyster Bar

Wayne Wright Lawyers

West Kerr Current

Whole Foods Market

Witte Museum

Workforce Solutions Alamo

World Affairs Council of San Antonio