Underwriting messages serve to identify corporate supporters. Delivered live, these announcements include our required preamble plus a 15 second message naming your business along with a brief description. These messages range from the highest rate during Morning Edition to packages that are very affordable in classical music programs. Ask your Corporate Relations Associate about Pick Ten, the introductory offer that allows you to choose 10 of your favorite programs for a special introductory rate of $500.
Underwriting Guidelines
In the world of public radio, we use a little different jargon than that of the commercial radio industry. We refer to the announcements aired live on our stations, which identify a particular funder and a value-neutral description of their business, as enhanced underwriting credits. The Federal Communications Commission has articulated specific guidelines emphasizing the difference between these permissible donor and underwriter announcements and commercial advertising. In order to maintain compliance with the Commission’s regulations, Texas Public Radio observes the following rules taken from our published “Underwriting Policies and Practices”* dated June, 2001:
Announcements containing price information are not permissible such as “7.7% interest rates are available.”
Announcements may not contain a “call to action” such as “Stop by their showroom” or “call this number.”
Announcements containing an inducement to buy are promotional in nature and disallowed such as “Special gift for the first 50 calls.”
Announcements may not include comparative or qualitative language such as “The best bar-b-que in town.”
In recognition of the non-commercial nature of educational broadcasting and its own non-profit mission, Texas Public Radio will also exercise restraint in composing and presenting underwriter announcements. For example, their length will be limited to a preamble plus 15 seconds; they will be delivered in live fashion; they will not contain audio logos, jingles or sound effects, and no more than two local underwriters will be identified in the same break.
What is permissible? Underwriting announcements may include a factual description of the products or services provided by the business including brand names. It may include the address, phone or web address. In the case of a special event, it may include time, date, and place, as well as ticket reservation information. Two sample credits follow below:
Our programming is funded in part by listener members and by Arts San Antonio, presenting Tchaikovsky's Swan Lake Ballet, performed by The Moscow Festival Ballet, February 21st at 8 p.m. at the Lila Cockrell Theatre. Tickets to the full-length ballet presentation of Swan Lake are available at TicketMaster or Arts San Antonio at 228-2891.
KSTX broadcast operations are funded in part by Our Lady of the Lake University. Professionals with master’s degrees working in business, education and health care and other careers, are earning Ph.Ds in Leadership Studies on weekends. Applications and information for the fall semester are available on the web at leadershipstudies.org.
* “Underwiting Policies and Practices” in its entirety is available upon request.
Current Underwriters
AACOG
AC Financial Services
ACLU of Texas
Admiral Nimitz Foundation
Alamo Arts Ballet
Alamo Music Center
Allegra Print & Imaging
Americus Diamond
Amtrak
The Arc of San Antonio
ArtPace
Arts San Antonio
Bacon Lee & Associates
Ballet San Antonio
Baptist Health System
Benissimo! Music Productions
Biga on the Banks
Bihl Haus Arts
Bjorn's Audio-Video
The Blanton Museum
Boomtown Entertainment
Broadway Across America
Broadway Bank
California Closets
Cancer Care Centers of South Texas
Capital Farm Credit
Cappy's Restaurant
Carver Community Cultural Center
Central Market on Broadway
CFA Society of San Antonio
City of San Antonio Office of Cultural Affairs
City of San Antonio Office of Historic Preservation
Clear Wireless
CPS Energy
Crumpets Restaurant & Bakery
Department of Homeland Security
Dietz Mclean Optical
Digital Defense, Inc.
DisabilitySA.org
El Sol Bakery
Episcopal Church of Reconciliation
Ewing Halsell Foundation
Execupay
Fiesta San Antonio Commission
Fredericksburg Farmers Market
Frost
Gabriel's
Garden-Ville
Gemini Ink
G-First Forum/Dept of Homeland Security
Girls Inc.
Gordon Hartman Foundation
HACU
Half Price Books
Healthcare Businesswomen's Association
HEB Grocery Company
Hanger Prosthetics & Orthotics
Hope Medical Supply, Inc.
Institute of Texan Cultures
Interface Consulting International, Inc.
Jefferson Bank
Kerrville Performing Arts Society
Keystone School
KLRN
La Fonda on Main
La Madeleine
La Villita Tenants Association
Liberty Bar
Lifetime Living, Inc.
Lifetime Recovery Drug and Alcohol Treatment Center
Little Italy Restaurant
Los Patios
MacTLC
Majestic Theatre
Marriott Rivercenter & Riverwalk Hotels
Matson Multimedia
McNay Art Museum
The Mind Science Foundation
Minuteman Press owned by Roger & Peggy Thompson
Misson Road Development Center
The Montessori School of San Antonio
Mosaic in South Central Texas
National Museum of the Pacific War
Northwest Vista College
Orderup
Jesse H. and Susan R. Oppenheimer Foundation
Our Lady of the Lake University
Parish Photography
Pioneer Musuem
Regency Community Services, Inc.
Rackspace
Riverside Nature Center
Riverwalk Jazz
Russell Hill Rogers Fund
SAFilm - San Antonio Film Festival
St. Mary's University Bill Greehey School of Business
St. Mary's University Graduate School
St. Paul's Episcopal Church and School
San Anto Cultural Arts
San Antonio Botanical Garden
San Antonio Business Journal
San Antonio Chamber Music Society
San Antonio Coffee Roaster
San Antonio College
San Antonio Current
San Antonio Federal Credit Union
San Antonio Independent Living Services (SAILS)
San Antonio Kidney Disease Center
San Antonio Metropolitan Ballet
San Antonio Museum of Art
San Antonio River Authority
San Antonio Symphony
San Antonio Water System
Santikos Theaters
Sapient Financial Group
Second Saturday in Boerne
Security Service Federal Credit Union
Seminary of the Southwest
Shiraz Persian Restaurant
SOLI Chamber Ensemble
South Texas Women's Business Center
Southwest Exteriors
Southwest School of Art & Craft
Spice of Life Catering
Stevens Lighting
Sul Ross State University- Rio Grande College
Summer Classics Stores
Sunshine Cottage
The Synergy Foundation
Tetra Tech
Texas Children's Choir
Texas College Savings Plan
Texas Mutual Insurance Company
Thatstore
theFund
Tiger Services Air Conditioning
Time Warner Cable
Tong's Thai Restaurant
Torre di Pietra Vineyards
Trintiy University
The Twig Bookshop
Twin Liquors
Universal North America
UT Medicine San Antonio
University of Texas Health Science Center - Center Medical Humanities & Ethics
University of Texas at Austin/McCombs School fo Business
University of Texas at San Antonio - Center for Professional Excellence
University of Texas at San Antonio - Department of Public Administration
University of Texas at San Antonio - Institute for Economic Development
University of Texas at San Antonio - Office of University Communications
University of the Incarnate Word
Valero Energy Corporation
Vatel Restaurant Group
Vespa Alamo Heights
VIA Metropolitan Transit
Victoria Convention & Visitor's Bureau
Voci di Sorelle
Water Street Oyster Bar
Wayne Wright Lawyers
West Kerr Current
Whole Foods Market
Witte Museum
Workforce Solutions Alamo
World Affairs Council of San Antonio
