Texas Public Radio - Underwriting

Underwriting

Underwriting messages serve to identify corporate supporters. Delivered live, these announcements include our required preamble plus a 15 second message naming your business along with a brief description. These messages range from the highest rate during Morning Edition to packages that are very affordable in classical music programs. Ask your Corporate Relations Associate about Pick Ten, the introductory offer that allows you to choose 10 of your favorite programs for a special introductory rate of $500.

Underwriting Guidelines

In the world of public radio, we use a little different jargon than that of the commercial radio industry. We refer to the announcements aired live on our stations, which identify a particular funder and a value-neutral description of their business, as enhanced underwriting credits. The Federal Communications Commission has articulated specific guidelines emphasizing the difference between these permissible donor and underwriter announcements and commercial advertising. In order to maintain compliance with the Commission’s regulations, Texas Public Radio observes the following rules taken from our published “Underwriting Policies and Practices”* dated June, 2001:

Announcements containing price information are not permissible such as “7.7% interest rates are available.”

Announcements may not contain a “call to action” such as “Stop by their showroom” or “call this number.”

Announcements containing an inducement to buy are promotional in nature and disallowed such as “Special gift for the first 50 calls.”

Announcements may not include comparative or qualitative language such as “The best bar-b-que in town.”

In recognition of the non-commercial nature of educational broadcasting and its own non-profit mission, Texas Public Radio will also exercise restraint in composing and presenting underwriter announcements. For example, their length will be limited to a preamble plus 15 seconds; they will be delivered in live fashion; they will not contain audio logos, jingles or sound effects, and no more than two local underwriters will be identified in the same break.

What is permissible? Underwriting announcements may include a factual description of the products or services provided by the business including brand names. It may include the address, phone or web address. In the case of a special event, it may include time, date, and place, as well as ticket reservation information. Two sample credits follow below:

Our programming is funded in part by listener members and by Arts San Antonio, presenting Tchaikovsky's Swan Lake Ballet, performed by The Moscow Festival Ballet, February 21st at 8 p.m. at the Lila Cockrell Theatre. Tickets to the full-length ballet presentation of Swan Lake are available at TicketMaster or Arts San Antonio at 228-2891.

KSTX broadcast operations are funded in part by Our Lady of the Lake University. Professionals with master’s degrees working in business, education and health care and other careers, are earning Ph.Ds in Leadership Studies on weekends. Applications and information for the fall semester are available on the web at leadershipstudies.org.

* “Underwiting Policies and Practices” in its entirety is available upon request.

Current Underwriters

AACOG Alamo Area Council Of Governments

AACOG Alamo Area Agency on Aging

AIA San Antonio

Acadian Ambulance

AccessAbility Home Modifications

Acoustic Medicine Music Series

Acton School of Business

Alamo Arts Ballet

Alamo Consumer Direct

Alamo Mobility, Inc.

Alamo Music Center

America's Natural Gas Alliance

American Classic Tours

Americus Diamond

Amerigroup Community Care Texas

Arts San Antonio

Association of Fundraising Professionals

Athena Health Care

Auden's Kitchen

Austin Food & Wine Festival

Autism Community Network

Azuca Nuevo Latina

Ballet Conservatory of South Texas

Ballet San Antonio

Barbaresco Restaurant and Bar

Barshop Jewish Community Center

Behavioral Innovations

Biga on the Banks

Bjorn's Audio-Video

Boerne Library Foundation

Boerne Performing Arts

Brown Hand Center

Build San Antonio Green

Cailloux Theater

Cancer Care Centers of South Texas

Care Options for Kids

Carver Community Cultural Center

Central Market on Broadway

The Charline McCombs Empire Theatre

City of San Antonio Human Development Services Fund

City of San Antonio Office of Cultural Affairs

City of San Antonio Office of Downtown Development

City of San Antonio Office of Historic Preservation

City of San Antonio Solid Waste Department

Clarity Child Guidance Center

Clothesline Cleaners

Creative Floral Designs by Helene

Crossvault Capital Management

Crumpets Restaurant & Bakery

Culligan Water Conditioning

Daybreak Community Services

Digital Defense

Discovery School

Doctor At Your Service, PLLC

Dr. Edward Rashid

Educare Community Living Corp.

Episcopal Church of Reconciliation

ESD & Associates

Esperanza Peace and Justice Center

Ewing Halsell Foundation

EZ's Brick Oven & Grill Restaurants

FAAN - Food Allergy and Anaphalaxis Network

Family Violence Prevention Services

Fashion-ABILITY

Fastsigns Northwest Store Number 505

Fig Tree Restaurant

The Forum at Lincoln Heights

Franklin Park Senior Living With Style

Fredericksburg Farmers Market

Fredericksburg Theater Company

Fresh Horizons Creative Catering

Galveston Historical Foundation

General Air Conditioning

Gobbell Hays Partners, Inc.

Gonzalez Auto Parts

Greater San Antonio Area Chamber of Commerce

Guadalupe Blanco River Trust

Guadalupe Cultural Arts Center

Habitat for Humanity San Antonio

Half Price Books

Harbour Hospice of Bexar County

Health Tec Software, Inc.

Heard & Smith, LLP

Himmel Home Health, LLC

Holocaust Museum of San Antonioq

Hope Medical Supply, Inc.

Industrial Communications

Jerry Crockett Investments and Financial Planning

John-Williams Interiors

Jordan Ford Mobility

Josephine Theatre

K. T. Whitehead, Certified Elder Law Attorney

Kerrville Performing Arts Society

Keystone School

La Fonda on Main

LakeFlato Architects

Laurel Ridge Treatment Center

Little Engine Homecare, Inc.

The Majestic Theatre

Mariachi Vargas

Marian Haddad, MFA

Matson Multimedia

McNay Art Museum

Methodist Health Care Systems

The Mind Science Foundation

Minuteman Press owned by Roger & Peggy Thompson

Mitchell Lake Audubon Center

MJ China Bistro

The Montessori School of San Antonio

Musical Arts Centers of San Antonio

Nicha's Comida Mexicana

Northeast Bexar County Democrats

Northwest Vista College

Ogletree Deakins

On and Off Fredericksburg Road Studio Tour

Jesse H. and Susan R. Oppenheimer Foundation

Our Lady of the Lake University

Paesanos Parkway Imaging

Palo Alto College

Paseo del Rio Association

The Pineapple School

Plains Capital Bank

Planned Parenthood

Porter Loring Mortuaries

Premieant, Inc.

Progressive Life of Bexar County Enhanced Living Services

Quarry Farmers and Rancher Market

Quinn Family Business Consultants

R & K Specialized Homes

The Radius Center San Antonio

Rapid Assist Technology

Rashid, Rice, & Flynn Eye Associates

Reaching Maximum Independence

Re-Bath of San Antonio

Rome's Pizza Gourment and Traditional

Russell Hill Rogers Fund

St. Luke's Episcopal Church and School

St. Mary's University Bill Greehey School of Business

St. Mary's University Graduate School

St. Paul's Episcopal Church and School

San Antonio AirLIFE

San Antonio Artisan's Fair

San Antonio Botanical Garden

San Antonio Chamber Choir

San Antonio Chamber Music Society

San Antonio Coffee Roaster

San Antonio College

San Antonio Current

San Antonio Dance Umbrella

San Antonio Federal Credit Union

San Antonio Hearing Centers

San Antonio Home and Garden Show

San Antonio International Piano Competition

San Antonio Kidney Disease Center

San Antonio Metropolitan Ballet

San Antonio Museum of Art

San Antonio Opera

San Antonio Parks Foundation

San Antonio Potters Guild

San Antonio Sports

San Antonio Symphony

San Antonio Taxi

San Antonio Water System

San Antonio Zoo

Sante Pediatric Services

Santikos Theaters

Scenic Loop Cafe

Schreiner University

Sears Hometown Store in Boerne

Second Saturday in Boerne

Security Service Federal Credit Union

Seminary of the Southwest

Senior Payment and Administrative Services, Inc.

Society for Animal Rescue & Adoption

Solar Community

Solar Power International

South Texas Alternative Choice

South Texas Blood and Tissue Center

South Texas Money Management

South Texas Women's Business Center

Southwest Exteriors

Southwest School of Art

Spice of Life Catering

Step by Step Home Care and Therapy

Stevens Lighting

STOR Self Storage - Blanco

Sunshine Cottage

Talk About It San Antonio

Texas ADA Home Remodeling

Texas A & M University San Antonio

Texas Department of Insurance

Texas Lutheran University

Texas Mutual Insurance Company

Texas Parks and Wildlife

Texas Society for Gastroenterology and Endoscopy

Texas Star Nut and Food Company

The House of Neighborly Service

The Next Horizon - Senior/Military Locator & Resources

The Inn at Los Patios

Theatre Council Productions

Tiger Services Air Conditioning

Torre di Pietra Vineyards

Toyota Gulf States

Toyota Rent A Car San Antonio

Trinity University

The Twig Book Shop

Two Bros BBQ Market

United Communities of San Antonio

United Healthcare Medicare Solutions

United Way on behalf of the Access Coalition

Universal North America

University Health System

University of Texas at Austin/McCombs School fo Business

University of Texas at Austin Petroleum Extension Service

University of Texas at San Antonio - Center for Professional Excellence

University of Texas at San Antonio - College of Business

University of Texas at San Antonio - College of Sciences

University of Texas at San Antonio - Institute for Economic Development

University of Texas at San Antonio - Institute of Texan Cultures

University of Texas at San Antonio - Office of University Marketing

UTHSC of San Antonio Barshop Institute for Longevity and Aging Studies

UT Health Science Center ASPREE

UTHSC Center for Medical Humanities & Ethics

UT Health Science Center Dept of Urology

UT Medicine San Antonio

Uptown Art Stroll

Urology San Antonio

Victoria Convention & Visitor's Bureau

Voci di Sorelle

Warm Springs Rehabilitation Hospital

Wave Healthcare Pediatric Respiratory Home Care

Webhead Technology

WellMed Medical Management

Western National Parks

Whole Earth Provision Company

Whole Foods Market

Window World and Brickstone Siding

The Wood Agency

Whole Foods Market

Workforce Solutions Alamo

Wright Word Solutions

YMCA of Greater San Antonio

Youth Orchestras of San Antonio